Saturday, February 9, 2013

Ford Electric Vehicle Types

Power of Choice

Comparing Ford Evs at a glance:

{H} Hybrid
- 2013 C-MAX Hybrid
- 2013 Fusion Hybrid
{P} Plug-in Hybrid
- 2013 C-MAX Energi
- 2013 Fusion Energi
{E} All-Electric
- 2013 Focus Electric
Gas Engine
Electric Motor
Regenerative Braking Recovers Energy

Hybrid Vehicles

Product Overview

C-MAX Hybrid and Fusion Hybrid feature a highly efficient internal combustion engine, state-of-the-art lithium-ion battery and Regenerative Braking System.
• Hybrid transmission seamlessly manages power between the electric traction motor and gasoline engine for maximum efficiency
• Both C-MAX Hybrid and Fusion Hybrid offer a top speed of up to 62 mph in all-electric mode
• In addition to providing some electric drive capability, the electric motor provides added power as needed to allow the gasoline engine to run at its most efficient
• Electric power is primarily used for idling, vehicle launch and power assist
• A hybrid does not need to be “plugged-in”
• Regenerative Braking System captures brake energy normally lost during braking and uses it to help recharge the battery

Purchase Motivations

Why select a hybrid:
• To save money on fuel costs during urban and highway driving
• To reduce their carbon footprints
• To obtain a vehicle with room to fit their lifestyles

Customer Benefits

Ford hybrids can deliver a significant improvement in MPG when compared to comparable gasoline-only vehicles:
• 2013 C-MAX Hybrid — 47 city/47 hwy/47 combined MPG(1)
• 2013 Fusion Hybrid — 47 city/47 hwy/47 combined MPG(1)

Also, the 2013 C-MAX Hybrid and 2013 Fusion Hybrid achieve ultra low emissions vehicle standards,(2) so driving one can help make a difference to the environment.

(1) EPA certified. Actual mileage will vary.
(2) Achieve ULEV II Tier 2 Bin 3 standard.

Plug-in Hybrid Vehicles

Product Overview

Ford plug-in hybrids give customers the “best of both worlds.” C-MAX Energi and Fusion Energi plug-in hybrids offer drivers the opportunity to offset their fuel usage with electricity by plugging in. By fully charging, customers may realize fuel savings and minimize their carbon footprints.
• They can drive like an electric vehicle for short trips and like a hybrid for longer trips
• The EV Mode button gives customers the freedom to choose whether to drive in all-electric now, all-electric later or drive as a regular hybrid
• Both C-MAX Energi and Fusion Energi offer a top speed of up to 85 mph in all-electric mode
• The Regenerative Braking System captures brake energy normally lost during braking and uses it to help recharge the battery
• Plug-in hybrid vehicles offer the flexibility of gasoline or electric power. If customers choose to drive using electric power, the battery can be: 
– Recharged overnight in seven hours using a standard 120-volt outlet
– Recharged in just 2.5 hours using the available UL-listed, weather-resistant Leviton®(1) 240-volt home charging station recommended by Ford

Purchase Motivations

Why select a plug-in hybrid:
• To offset fuel usage with electricity by plugging in
• To take advantage of a plug-in hybrid’s all-electric driving capability of up to 21 miles for daily drives
• They want the freedom of up to 620 miles total driving range for longer trips when recharging stations may be scarce 
• They want a vehicle with the room to bring along the people and things that matter most

Customer Benefits

Ford plug-in hybrids offer a combination of hybrid technology and all-electric technology, giving customers added flexibility in how to power their vehicles:
• 2013 C-MAX Energi — 108 city/92 hwy/best-in-class(2) 100 combined MPGe(3)
• 2013 Fusion Energi — 108 city/92 hwy/100 combined MPGe(3)

C-MAX Energi and Fusion Energi deliver up to 21 miles of electric-only driving. After the electric-mode range is exceeded, the vehicle operates like a conventional hybrid vehicle, blending power from the gasoline engine and electric traction motor, to maximize efficiency.

(1) "Leviton" is a registered trademark of Leviton MFG. Co., Inc.
(2) Class is Small Plug-in Hybrid Vehicles vs. 2012/2013 competitors.
(3) EPA estimated. Actual mileage will vary. MPGe is the equivalent measure of gasoline fuel efficiency for electric mode operation.

All-Electric Vehicle

Product Overview

The Focus Electric runs completely by rechargeable battery power so customers will never need a drop of gas or an oil change! The available Leviton®(1) 240-volt home charging station, recommended by Ford, delivers a full battery charge in four hours. As customers drive, the Regenerative Braking System can help maximize range by capturing brake energy and recycling it to recharge the battery. During errands, if needed, they can also use the rapidly expanding network of public charging stations. The Focus Electric gauge cluster provides valuable details to help customers get the most from every ride. At the end of each trip, they’ll see the total amount of gasoline you saved by driving electric.
• Provides a 100% CO2-free driving experience
• Features an electric motor, charge port and state-of-the-art lithium-ion battery
• Owners plug in the vehicle to fully charge the lithium-ion battery

Purchase Motivations

Why select an all-electric vehicle:
• They use the vehicle primarily for city driving and daily commutes that fall within the car’s battery range of 76 miles(2)
• They want to run completely on electricity — no gasoline or oil changes required, ever
• They want a vehicle that generates zero CO2 emissions
• They want a five-passenger car with plenty of room to fit their lifestyle

Customer Benefits

A high-tech, eco-friendly choice:
• Using an average electricity price of 12.12 cents per kWh(3), it would cost an estimated $2.40 to $2.98 to fully charge the plug-in vehicle’s battery. If customers have the opportunity to establish value charging, the cost could be reduced even lower
• Electric vehicles generally have fewer moving parts than gas-powered vehicles, reducing the cost and time spent on regularly scheduled maintenance
• Ford Focus Electric — EPA-rated 110 city MPGe

(1) "Leviton" is a registered trademark of Leviton MFG. Co., Inc.
(2) EPA estimated. Actual mileage will vary.
(3) U.S. Energy Information Administration;

Check out "Why Electrify".